DLC (short for downloadable content) serves as an extension to the contentof the game found on the original purchased copy. The most common examples of DLC are multiplayer maps and additional chapters for a game’s campaign, though less significant options can still be offered through this method, such as character skins. This additional content can be purchased for a small fee or even given away by the developers in an effort to lengthen a game’s legs. If done correctly, DLC will keep gamers coming back for more, ensuring positive word of mouth and a stronger interest in a developer’s future projects. (more…)