Rules For Advertising Online Casinos  

Casino games are enjoyed by millions of people all over the world and have been for many years. Ever since the first online casinos began offering their services over the internet and 지노사이트, this form of gambling has grown even further in popularity. It’s now easier than ever before to play, and you don’t even have to leave the house.

After a waiting period of several years, online casinos are finally allowed to offer and advertise games of chance in the Netherlands.

Online gambling in the Netherlands is possible, but not allowed

For years, Dutch players have been able to gamble on international gambling websites, but this is in fact prohibited due to the outdated Gaming Act. That is now changing. On April 1, 2021, the Remote Gambling Act came into effect, making it now for Dutch players to gamble legally at the best online casino or to bet on sports at a bookmaker.

High fines for advertising games of chance in the Netherlands

The KSA, or the Dutch Gaming Authority, has been taking strict action against online gambling companies that focus on Dutch players for some time now. Until October 1, this is still prohibited. A casino that until that time offers iDeal or, for example, offers bonus codes with specific Dutch words, can incur hefty fines. Yet there are almost two million Dutch people who gamble online from time to time. In addition, the state misses out on a lot of gambling tax and it is difficult to combat gambling addiction. That is why the KSA will issue gambling licenses to online gambling sites from October 1, 2021. This new law makes it possible that advertising is finally allowed and that as a Dutch player you can legally gamble at casinos with a Dutch license.

No license? No ads!

As a gaming company, you may only advertise if you have a license from the KSA. The Gaming Authority continues to monitor closely whether any unlicensed companies are advertising on the Dutch market. If such a company is caught, in addition to a fine, an exclusion period can also be handed out. This means that the gambling company cannot submit a request for a Dutch gambling license for a certain period of time.

Strict rules when advertising games of chance in the Netherlands

The legalization of the gambling market brings with it a lot of rules. For example, advertisements may not be aimed at young people and professional athletes may not be used to promote an online casino or bookmaker. Certainly, if an athlete has a substantial reach among minors, or is even younger than 25, this person cannot be used in an advertisement. Sponsoring a sports club is allowed.

What is not allowed?

The list of rules of the Gaming Authority is long, very long. The most important or most appealing rules are shown below. Using role models under the age of 25 or with a substantial reach among young people Using personal data to offer other games of chance Broadcasting games of chance on radio or television between 6.00 and 21.00 Addressing people between the ages of 18 and 24 Address excluded players. Do not advertise during sports competitions or horse races on websites other than your own platform, if that advertising is aimed at viewers of these activities.